Task 13: Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 1 – Interview (Script)

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Firstly, can you describe the character and the narrative of the music video?

The music video is about a young adult that had an incident affecting his brain, leaving him with retrograde memory loss. Throughout the video, you see the young outcast find hope in his imagination where he creates a ‘dream palace’. In this world, he has regained his memory which had previously faded away in reality and as he continues to explore his imagination, he begins to find his real self, leaving him back to where he started, broken, alone, losing his true identity indicating the isolation of the character due to mental disability.

What message does the video give out to the audience?

The adventurous characteristics of the character in the music video shows how he is fighting against his disadvantages and searching for freedom. It is sending the message that you need to work and fight towards any problems you want to fight against or fight towards any of your life goals. This also implies that people in today’s society have become effortless and people need to put more effort into life and their personal goals.

At the beginning of the music video, the character was breaking the fourth wall and looking straight at the camera. Why was this?

The character was looking straight at the camera because we wanted to show the characteristics of the main character to the audience. We felt it is important for the audience to understand the characteristics of the character because plays such an important part throughout the whole video.

Can you explain how the character relates to the music artist

The character in the music video is the music artist. This is beneficial as it creates a brand image. Audiences who view the artist will recognise them from the music video and other products like the print artefacts such as the magazine advert and the digipak album cover. This allows the artist to grow as a brand as it helps them become recognised. During the music video there was no evident performer. This is a very modern thing as DJ’s are often seen as the stars especially with house music. Promoting the artist as a brand is very effective and beneficial for creating revenue and encouraging brand growth to gain a larger market.

In the music video, we saw that it was produced by Owl Studies. Can you explain this?

Owl Studies are a production company and decided they would like to help produce a music video for the remix of the single ‘Faded’ by Alan Walker. In the music video, we promoted the production company which is very effective in the music industry nowadays. Many music videos nowadays are produced by production companies and are promoted as a way of the artist earning money and in terms of brand promotion and growth.

Did you take any inspiration from any real life media products?

We took huge inspiration from one of Coldplay’s songs called Adventure of a Lifetime. Their official music video was presented by a production company Parlophone Records and it was almost like a short film and we thought this would be very suitable to relate to in our music video.