Monday, 20 June 2016

Task 2.1: Lady Gaga - Bad Romance Analysis (Research)


Bad Romance is a song released by Lady Gaga. The music video was seen as a rich test as there was a lot to pick out. In the music video, Lady  Gaga looked like she was being forced. You could see that she acted in a sexual and slutty way. This could be used as a way to describe the savage view of the music industry in today's society. It looked as if women were pressurising her. This is an example of the pressure in today's society in both the music industry and other things such as social media.

Later on in the music video, we see a shot of computer screens which shows the people bidding on Lady Gaga. this sets an example of women and how they are metaphorically viewed as properties and are being used, such as modern day slavery. Furthermore, it makes the music industry out to be like an auction and as if it is a form of prostitution with the levels of nudity in music videos. The way Lady Gaga dances in a seductive way in the music video makes it look like she is selling herself to the men who are watching a bidding on her.

At another point in the music video we see a shot which shows us an alcohol. The alcohol is an expensive vodka which could show how artists in the music industry nowadays are all in it for the money and can use money to work their way through any of their potentials and achievements. It is only when Lady Gaga is forced to drink the alcohol when she widens her eyes. The wide eyes suggests how after she has been forced to embrace this role, the potion has almost taken away the innocence of her true self and that she feels as if she has been set expectations to carry this lack of innocence into the corporation, therefore representing the lack of power in todays music industry.

Another shot in the music video shows some white pods. They open to show women in white suits which are covering their eyes, before the women crawl out of them. The pods have a sign of crosses on with the word 'Monster' in red. The white pods could represent an egg that has been hatched by a corporation called 'Monster'. The room that they are in is white which looks very futuristic. This suggests a sci-fi situation where women are only used for corporations to use. This could refer to how famous female artists in music industries are used in forcing ways in order to achieve fame. The album which 'Bad Romance' features in is called 'Fame Monster' which backs up how celebrities are willing to almost demonise themselves to achieve fame, therefore portraying how celebrities nowadays have a lot of power in the media and modern society in general.

At the end of the music video, we see a scene of Lady Gaga lying down on a bed while smoking a cigarette next to a man. However, she then sets fire to the man. This could suggest that Lady Gaga has been transformed from an innocent artist into an artist who has been set to destroy and manipulate the music industry and social media by playing the game and ending with control. In a way Gaga, she has created her own music industry in a unique and powerful way, as she has gained control over the existing music industry.

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