Task 4: Audience Feedback - Survey Results

Survey Results

After completing the survey and collecting all my responses, I was able to analyse my results through question summaries on Survey Monkey.

Question 1

Question 1 asked respondents for their age. This is important because it allows the artist to have a good understanding of how old the majority of their target audience is. The lowest percentage answer choice was '31-40' year olds with 6.67% responses and the highest two answer choices were '17 or under' and '18-25' year olds. This shows that there were a lot more younger audiences who are more interested in the music industry.

Question 2

Question 2 asked respondents what their favourite music genre is. Respondents were able to give more than one response but the top three choices were electronic, R&B and Pop. This shows that the popularity of these specific genres, especially electronic as the single, 'Faded' by Alan Walker is electronic. Moreover, this shows that the genre is not 'dead end' and is a growing genre, therefore meaning there is a high demand for music of that genre, giving the artist a greater opportunity to make sales from albums and maximise their sales revenue.

Question 3

Question 3 asked respondents how often they watch music videos. The top 3 answer choice were 'few times a week', 'a few times a year' and 'a few times a month'. This shows that it varies for certain individuals are is more difficult to predict with certain target audiences. This means that it is important that the artist is able to promote the album, single and music video effectively in order to gain as many views and sales.

Question 4

Question 4 asks how respondents actually watch music videos, whether it be through phone, iPad/tablet, desktop PC, laptop, music channels on TV or any other services. The lowest percentage of responses was 'desktop PC'. Nowadays, people like to use other devices which are more modern or interactive. However, in terms of watching music videos, most respondents seemed to watch them on the TV on music channel and on their devices such as their phones and laptops. The wide range of responses shows that there is a lot of opportunity to get views and sell the product through many products and services.

Question 5

Question 5 asked what respondents watch music videos on. The highest choice answer was TV music channels, similar to question 4 with 86.67% responses. 73.33% of the respondents chose YouTube and only 40% said that they purchase them on iTunes or Google Play Store. This shows that the audience prefers to watch music videos on TV and YouTube, rather than purchasing them off app stores. This means that the artist is likely to generate more revenue from adverts rather than sales of music videos.

Question 6

Question 6 asks how survey respondents rated music videos with story lines. 53.33% of respondents said that they find them very interesting and a combined total of only 13.34% of respondents saying they find music videos either boring or very boring. This shows that the idea of using a music video with a story line would be very effective as it seems to have a high demand, meaning there would be more viewers.