Creative Journey: Creating the Magazine Advert (Task 11)

Creative Journey: How I created the digipak album (Task 11)

To create the digipak, I used a template from a website called Disc Makers (www.discmakers.com). I was able to choose from a wide variety of templates such as ones with 4 panels, 6 panels, 8 panels, ones with pockets and with different tray designs. My final choice was to go with the template with 4 panels and 1 tray. This design was 

When creating my print artifacts, I was planning on using this character who I made through the use of shapes and colours on Microsoft PowerPoint as a cartoon representation of the artist. However, after asking my peers, they thought I should use real life images rather than cartoon characters to make the video and the advertisements look more professional. 

Creative Journey: Editing the Raw Footage

Editing

                                       
This is the first draft edit. I used one main character but two characters. One character wearing the blue coat was the main character and was his first identity, whereas the other character in the hospital gown was the same character but his other identity which had been lost and had 'faded' away, linking to the title of the song. The compilation between the two characters represents how the character has two different identities and are very differentiated, but are searching for each other in order to restore the equilibrium.

In terms of editing, I used many techniques. For example, I used a colour correction filter to add warmth to the footage. Adding warmth meant that the footage had a high quality filter and looked a lot more professional. I used transitions such as fades and cuts between scenes. The fades I added in were slow fades which was done to emphasise the slow pace and the meaning of the song. The song is called 'Faded' and is about memories which have slipped away and are slowly returning back which makes the fading transitions very suitable.

I also used more advanced editing skills such as reverse techniques. I did this on Adobe After Effects by going to 'time' and using the 'remapping' tool. Doing this meant that I was able to show more professionalism in the product through higher quality editing which encourages the audience to view the product.

When editing the video, I considered the story and how all the editing linked to it. I used faded transitions as it links to the heading and narrative of the video as the two characters are faded away. However, towards the end I used more cuts as the fading begins to stop and the equilibrium slowly starts to restore.

Print Artefact Research

CD Size

CDs are 4.724 inches square (120mm x 120mm). This means that when making the CD Cover, it is crucial that I keep this in mind and set my paremeters accordingly.

CD Cover Design

When creating the front cover for the CD, I will want to make the changes more obvious. To do this, I will change the base colour scheme to something like dark gray or a type of blue. Alternatively, I could have an image in the background such as a forest to match the context of the music video. 

For example, in Drake's artwork for his album 'Views from the 6', he used an image which is an extreme longshot of him sitting on Toronto’s CN Tower from a very far distance which makes him seem the size of a child’s action figure. Since everything Drake touches turns to meme sensations on social media, this album cover is extremely relatable and very effectively used. Moreover, this can be seen as a very clever viral marketing technique. This artwork became a trending topic on social media websites such as Twitter and Facebook which meant that more viewers saw it and were encouraged to purchase the album.

Creative Journey: Filming

For our filming, the main location was the forest. We filmed in a place called Hopwas Woods and we found a number of places to film. We used many different filming techniques and camera angles. For example, our cameraman Joseph Dalley positioned himself in a number of place such as climbing up a tree, hiding under bushes and many more. We also used more advanced filming equipment such as gorilla-pods. This was very beneficial as it meant we were able to position our camera in more unique position. Furthermore, this increased the levels of professionalism throughout the video

Task 10: Filming - Risk Assessment